Create a culture of team feedback. Push employees to their attainable limits. Encourage employees to learn from others. Bersin, from Deloitte, estimates that current skills only have a lifespan of 2 ½ to 5 years.
Not only is this necessary from a business perspective, but today's employees don't want to just go to work and complete their daily tasks either. As you will see in the answers collected above, lack of time is the main barrier that prevents organizations from implementing a training program. Either you're teaching them to improve (or because they're doing something wrong); or you're teaching them about a new process or topic that requires training. If, on the other hand, the coach appeals to the player's background, he could speak the player's language and, therefore, motivate him better.